{"id":317,"date":"2026-11-12T10:50:06","date_gmt":"2026-11-12T09:50:06","guid":{"rendered":"https:\/\/mspbusiness.com\/en\/it-news\/three-quarters-of-dutch-smes-use-ai-daily\/"},"modified":"2026-11-12T10:50:52","modified_gmt":"2026-11-12T09:50:52","slug":"three-quarters-of-dutch-smes-use-ai-daily","status":"publish","type":"post","link":"https:\/\/mspbusiness.com\/en\/technology-and-architecture\/three-quarters-of-dutch-smes-use-ai-daily\/","title":{"rendered":"Three quarters of Dutch SMEs use AI daily"},"content":{"rendered":"

Research by Sharp Europe shows that 74.4 per cent of Dutch SMEs used AI daily in 2025. In addition, new transparency rules under the European AI Act have applied since 2 August 2026. According to Sharp, the question for organisations is therefore shifting from what AI can do to who stays in control, and the company identifies three misconceptions.<\/strong><\/p>\n

The research was carried out by Sharp Europe among 2,500 business leaders at organisations with 50 to 250 employees in ten European countries, including the Netherlands, Belgium, Germany, France and the United Kingdom. In the Netherlands, 250 business leaders took part. Sharp expects the percentage of daily AI users to be higher at large companies, but that group was not included in the research.<\/p>\n

Transparency rules under the AI Act<\/h3>\n

Since 2 August 2026, new parts of the European AI Act have applied. In certain cases, users must be informed when they are interacting with an AI system. AI-generated or manipulated content must be technically identifiable, and deepfakes and certain AI-generated texts on matters of public interest must be disclosed as such.According to Sharp, this makes it more important to know which AI tools employees are using, which business information ends up in them and where human oversight remains necessary. The company therefore increasingly sees AI not as an IT issue but as a matter for senior management.<\/p>\n

More AI is not a goal in itself<\/h3>\n

The first misconception Sharp identifies is the idea that organisations should deploy as much AI as possible, as quickly as possible. The company says the real challenge lies mainly in maintaining oversight: who is using which tools, what information is being shared, who decides which applications are safe and how do you prevent every department from experimenting in its own way? Sharp regards these as strategic choices that belong at board level.The company expects organisations that know where AI adds value and have their digital environment under control to come out ahead in the long run compared with organisations that simply deploy lots of tools.<\/p>\n

Start with the process, not the tool<\/h3>\n

The second misconception Sharp highlights is the habit of reasoning from the technology and looking for things AI can be used for. According to the company, it works better to start with day-to-day operations: where do employees lose time, which tasks are repetitive and where can AI genuinely make a difference? Only then should a solution be chosen.Sharp argues that AI improves good processes, but often merely speeds up bad ones. The company gives the example of a quote that has to pass five colleagues for approval: AI can draw up the quote faster, but that does not speed up the approval. According to Sharp, the first step is therefore to ask which problem an organisation wants to solve.<\/p>\n

People still make the decisions<\/h3>\n

The third misconception concerns the fear that AI will replace jobs. Sharp points out that people decide which information is shared, which output is used and when human insight is needed. The company therefore sees staff training and awareness as the starting point for responsible AI use.Without clear guidelines, training and agreements, Sharp says, different ways of working emerge side by side, the risk of errors increases and it becomes harder to maintain control over business information. The company also advises organisations to be transparent about their use of AI, both internally and towards customers and partners.<\/p>\n","protected":false},"excerpt":{"rendered":"

Research by Sharp Europe shows 74.4 per cent of Dutch SMEs used AI daily in 2025. The company calls control over AI use the next challenge.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"mspb_bron_id":1169656,"mspb_url_nl":"https:\/\/mspbusiness.com\/technologie-en-architectuur\/driekwart-van-nederlandse-mkb-bedrijven-gebruikt-dagelijks-ai\/","mspb_url_de":"https:\/\/mspbusiness.com\/de\/technologie-und-architektur\/drei-viertel-der-niederlaendischen-kmu-nutzen-taeglich-ki\/","mspb_url_en":"","mspb_beeld_url":"https:\/\/mspbusiness.com\/wp-content\/uploads\/2026\/11\/hero-1794476991321.png","mspb_beeld_klein":"https:\/\/mspbusiness.com\/wp-content\/uploads\/2026\/11\/hero-1794476991321.png","mspb_auteur":"Redactie","mspb_beeld_alt":"","mspb_video":"","_yoast_wpseo_metadesc":"Sharp Europe reports that 74.4 per cent of Dutch SMEs use AI daily in 2025 and sees control over AI use as the next challenge.","footnotes":""},"categories":[5],"tags":[],"layout":[6],"class_list":["post-317","post","type-post","status-publish","format-standard","hentry","category-technology-and-architecture","layout-news"],"_links":{"self":[{"href":"https:\/\/mspbusiness.com\/en\/wp-json\/wp\/v2\/posts\/317","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mspbusiness.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mspbusiness.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mspbusiness.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mspbusiness.com\/en\/wp-json\/wp\/v2\/comments?post=317"}],"version-history":[{"count":1,"href":"https:\/\/mspbusiness.com\/en\/wp-json\/wp\/v2\/posts\/317\/revisions"}],"predecessor-version":[{"id":318,"href":"https:\/\/mspbusiness.com\/en\/wp-json\/wp\/v2\/posts\/317\/revisions\/318"}],"wp:attachment":[{"href":"https:\/\/mspbusiness.com\/en\/wp-json\/wp\/v2\/media?parent=317"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mspbusiness.com\/en\/wp-json\/wp\/v2\/categories?post=317"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mspbusiness.com\/en\/wp-json\/wp\/v2\/tags?post=317"},{"taxonomy":"layout","embeddable":true,"href":"https:\/\/mspbusiness.com\/en\/wp-json\/wp\/v2\/layout?post=317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}