Hague-based Refreshworks has been named an OpenAI Select Partner within the OpenAI Partner Network. The company helps organisations deploy AI and, through the programme, gains access to resources, expertise and technical guidance from OpenAI. Refreshworks says it will retain its independent position.
The appointment was announced in The Hague on 9 November 2026. Founded in 2016 by Ebel Slijp and Diederik Klever, Refreshworks advises organisations on the use of AI and provides implementations and training. As a Select Partner, the company is now part of OpenAI’s global partner programme, in which organisations collaborate on developing, implementing and scaling AI applications for businesses.
From experimentation to organisation-wide adoption
Refreshworks says the appointment reflects a shift in the way organisations approach AI. According to the company, clients are moving away from experimentation and the use of standalone AI tools towards strategic, organisation-wide adoption focused on business results.
Co-founder Klever calls the appointment a milestone for the company. In his view, the future of AI is about business transformation with measurable outcomes, rather than individual tools. Klever also stresses that, as a Dutch company, Refreshworks is now part of a network that also includes major international consultancy and technology firms.
What the partner network involves
The OpenAI Partner Network brings together partners with industry expertise, implementation capacity and client relationships. OpenAI provides these partners with resources, expertise and technical guidance so they can help clients apply OpenAI’s models and products. According to OpenAI, the aim is to deliver measurable business impact.
Refreshworks says that as a Select Partner it will continue to help organisations develop, apply and scale AI solutions. The company explicitly mentions OpenAI’s latest models, including GPT-6 Astra. Refreshworks expects clients to be able to use these models’ reasoning capabilities and computer-use features more widely across their operations to support complex workflows.
Independent position
Notably, Refreshworks says it will retain its independent position. The company states that, for each client, it selects the solutions and technologies that suit the specific challenges, objectives and context. According to Refreshworks, the partnership with OpenAI therefore does not mean an exclusive commitment to a single vendor. This is a relevant point for clients: anyone engaging an OpenAI partner would be well advised to check how that independence works in practice.
This article was originally published in Dutch on MSP Business. Read the original →
